![]() “Optimal” engagement is during the mid-to-late morning and early afternoons during the week. This tracks our own research on how often to post as well.įor reference, below is a breakdown of the best times to post to Instagram. In terms of when and how much to post, you don’t have to stick to a set-in-stone number. That’s why sticking to a regular posting schedule is crucial. Don’t let your Instagram account gather cobwebs. Doing so consistently is what helps you keep them. In other words, you likely won’t get followers on Instagram if you post at random.Ĭreating content and providing value is what builds your audience. The best way to optimize your account is to follow a proven Instagram marketing strategy. That means a better experience for your followers. This gives your audience total control of how they engage your business next. To encourage more meaningful interactions, a social landing page that points to multiple links can help. Linking to your homepage is fine but not always ideal. It’s your only way to funnel social traffic to your site and promotions. This is crucial for turning Instagram followers into meaningful traffic or customers. Minding where you point your bio link.Any text in your profile picture should be legible on a smartphone screen. If your name is too long, shorten it to a variation your audience would recognize (ex: Cold Stone Creamery’s account is Making your profile picture professional. ![]() Stick to either your brand name or whatever’s closest to your existing social handles. Building a follower-friendly account means: More importantly, they impact your account’s discoverability. These details define your brand identity on Instagram. ![]()
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